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Jbl

Stockholm 2019.12.16

JBL Activates the Conscious Consumer for New Self-Charging HeadphonesBrands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtimeSTAMFORD, CT – DECEMBER 16, 2019 – Through a new strategic approach, JBL is exploring a sustainable, solar-powered headphone: the JBL REFLECT Eternal. A first for the brand, JBL is using Indiegogo to crowdsource interest for a solar-powered headphone with unlimited playtime. This concept marries Exeger’s revolutionary light converting material into a stylish form-factor for everyday use, paired with JBL’s legendary Pro Sound credentials. By collaborating directly with customers, JBL hopes to gain insights and feedback from consumers on self-charging, eco-friendly technology to ensure they meet the needs of the JBL user.

Consumers are able to participate in the Indiegogo campaign and provide an early responseto the concept. The initiative is live at igg.me/at/jbl through January 14th. By receiving real-time responses, JBL and Exeger will incorporate consumers’ reactions into the optimal go-to-market strategy and make any necessary product adjustments to meet customers’ needs.

In response to growing consumer interest in sustainability, the prototype for the JBL REFLECT Eternal was developed for music enthusiasts looking to implement greener habits into their audio world. Unlike traditional solar cells, which require a large surface area and are optimized only for outdoor use, Exeger’s unique Powerfoyle material is specifically engineered to generate power with indoor light and indirect sunlight. This makes the REFLECT Eternal perfect for active lifestyles, allowing the headphone to continuously charge whether in the office for the 9 to 5 or meeting up with friends from 5 to 9. Exeger’s compact and efficient solar cells bring uncompromised aesthet- ics with virtually unlimited battery life. JBL’s popular noise management technologies, Ambient Aware and TalkThru, will also be built-in to further complement the performance.

“We are looking forward to hearing from our customers and workshopping this sustainable tech- nology with them in real-time,” said David Owens, Vice President, Business Development at HAR- MAN. “JBL has been working closely with our partners at Exeger to bring this cutting-edge solar technology into a headphone with JBL’s legendary Pro Sound, and we hope our customers are as excited about it as we are. JBL is pleased to be working with the right partners to contribute where we can to a more sustainable future.”

“I am very excited to share the first culmination of our partnership with HARMAN – one of the world’s leading technology brands. Together we will introduce a self-powered headphone that can charge from any light around you. Like every investment in integrated clean energy, the more you use the JBL REFLECT Eternal headphones, the more you help restore the carbon balance of the planet.”

Giovanni Fili
Exeger Founder and CEO

Consumers who choose to participate in the crowdsourcing will have the opportunity to pre-order the headphone once it becomes available at a discounted rate.

To learn more about the self- charging JBL headphones visit reflect.jbl.com or support.jbl.com/us/en/.

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