All press releases
Press release September 20, 2021

Exeger, the Swedish company behind Powerfoyle, hires new CMO, CFO, and general counsel

STOCKHOLM, SEPTEMBER 20 – STOCKHOLM, SWEDEN – Exeger, the Swedish innovation company which produces Powerfoyle, a unique and customizable solar cell technology, today announces three new senior hires: Ms Sofie Löwenhielm (CMO), Ms Frida Åkerblom (CFO), and Mr Lars Bärnheim (General Counsel).

Löwenhielm, Åkerblom, and Bärnheim join Exeger at a pivotal point in its history, with 2021 being the year when Powerfoyle became integrated within consumer electronics products for the very first time. Since the start of the year, Exeger has announced partnerships with POC, Urbanista, and adidas Headphones and also secured $38 million in funding.

CEO and founder Giovanni Fili, welcoming the new team members:

“2021 is the beginning of a new era, where clean, endless energy for self-powered​ products become part of everyday life. This year alone we have launched our first three products, started building one of Europe’s largest solar cell factories and received worldwide recognition for our invention. In preparation for our continued commercial growth, we are now strengthening Exeger with the extensive knowledge and experience Sofie, Frida, and Lars bring with them in respective fields. Our journey to touch the lives of a billion people by 2030 continues with a stronger team than ever.”

In February, POC and Exeger announced the world’s first self-charging bicycle helmet and the world-first self-charging headphones, with Urbanista followed in April. The $38 million in funding was made public in May, and will be used to build a second solar cell factory in Stockholm with a tenfold production capacity by 2023. The factory will enable Exeger to target a broader array of markets sooner and in doing so accelerate the mass adoption of its proprietary Powerfoyle technology which they invented, developed and now produce to a much broader market.

June 2021, the company’s CEO and Founder Giovanni Fili and CTO Henrik Lindström received EPO’s (European Patent Office)European Inventor Award for the invention of Powerfoyle. The Award is one of Europe’s most prestigious innovation prizes and is presented annually by the EPO to outstanding inventors from Europe and beyond who have made an exceptional contribution to society, technological progress, and economic growth.

In addition to announcing multiple world-firsts and an award, Exeger confirmed a partnership with multinational sport and lifestyle brand, adidas Headphones, in July.

Sofie Löwenhielm, Chief Marketing & Strategy Officer

Sofie worked at Google for nine years, most recently as Global Marketing Strategy and Operations Lead at Google HQ. Having started at the Boston Consulting Group, she then founded the online retailer, Dalani Scandinavia, before joining the American technology giant. Sofie became an Exeger board member earlier this year and has extensive experience in brand building, marketing, and digitalization, as well as a broad business background combining marketing, sales and strategy. Her dual role includes strenghtening the strategy function at Exeger to support the growth of the company.

Sofie Löwenhielm, on her decision to take an operational role with Exeger: 

“The prospect of improving the lives of consumers and the environment with Powerfoyle was so exciting that I decided to go all in. The combination of engineering and design is unique and I am thrilled that, as a leader in the green revolution, we are building the next generation of Swedish industry.” 

Frida Åkerblom, Chief Financial Officer

Frida joins from Stockholm-based logistics and supply chain company, Aditro Logistics, where she was CFO for three years. Prior to Aditro Logistics, she was CFO and VP of Business support for Candyking, a leading concept supplier of pick and mix sweets. Frida also worked in a range of finance-related positions, most notably at CityMail, the Swedish parcel delivery company. She has a strong background in financial markets through her experience from acquisitions and IPOs.

Frida Åkerblom, on her decision to join Exeger: 

“Exeger has been working on some incredible projects this year and I am very excited to be joining at such a crucial time in the company’s journey. Working for a world-changing organization was simply a career move I could not refuse. I cannot wait to be a part of the developments that Exeger will make throughout the remainder of 2021 and beyond.”

Lars Bärnheim, General Counsel

Lars comes from a background of nearly 20 years as a lawyer with leading Swedish law firms, most recently Cederquist (where he has been a partner for 10 years). Lars is widely regarded as one of the top M&A lawyers in Sweden and is recognized for his commercial understanding and approach. Lars’ extensive network and experience relate primarily to transactions and associated matters within the Private Equity space, but he also has broad knowledge in many areas of business law. Lars has supported Exeger for several years, among other things in connection with SoftBank’s investments.

Lars Bärnheim, on his decision to join Exeger:

“Exeger stands out for its spirit, drive, and innovation. I have been fortunate to work closely with the company for a long time and when the opportunity came about to join the, I had to say yes. Exeger has a bright and exciting future, one which I am very excited to contribute to.”

about exeger

Exeger is a Swedish company with a unique solar cell technology that converts all forms of light into electrical energy. This material, Powerfoyle, is the world’s only fully customizable solar cell. With its superior design properties, it can be integrated seamlessly into any electronic device.

Powerfoyle enhances every product it is integrated into with extended or even unlimited battery life, putting the power of cutting-edge solar cell technology directly in the hands of people. Exeger is leading the way to energy independence through more sustainable and user-friendly products – with the vision to touch the lives of a billion people by 2030.

For more information visit:

Share this press release

Published September 20, 2021