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Press release February 16, 2022

Swedish deep tech company Exeger to expand into Asia with the hire of its first chief product integration officer

Exeger hires Mr. Oscar Hemberg, former CTO of OSM Group, to head up operations, collaborate directly with partners, establish a new office, and coordinate the recruitment of local talent in Southeast Asia’s Greater Bay Area during the first half of 2022.

FEBRUARY 16, 2022 – STOCKHOLM, SWEDEN – Exeger, the Swedish deep tech company that produces Powerfoyle®, today announces that it plans to expand its operations by establishing a subsidiary in Hong Kong to help accelerate the distribution and mass adoption of Powerfoyle by manufacturers.

Heading up operations and coordinating the development of the new office, opening within the first half of 2022, will be recent hire and Original Design Manufacturer (ODM) expert, Sweden-born Oscar Hemberg. Hemberg is Exeger’s first Chief Product Integration Officer and is based in Hong Kong. He and his team will be overseeing operations and work closely with product developers to ensure the seamless adoption and application of Powerfoyle. He will leave his current role at Swedish international full-service ODM, OSM Group (, where he was Chief Technology Officer for almost two years. Prior to OSM Oscar was CEO of Flexworks, an electronics product ODM acquired by OSM Group. Before that, Oscar was co-founder and CEO of Excillum, an innovator and supplier of premium X-ray sources. Hemberg brings more than 20 years of experience and expertise to Exeger.

The outbreak of the pandemic prevented Exeger from making the expansion sooner. The company’s CEO, Giovanni Fili, believes that 2022 is the right time to reaccelerate and sees Hong Kong as an entry point to Southeast Asia’s Greater Bay Area.

“Expanding into Asia is the next natural stepping stone for Exeger,” said Mr. Giovanni Fili, CEO of Exeger. “We have invented a new power source that can be integrated into many of the consumer electronics products we use daily. The Greater Bay Area is known for being a global tech development and manufacturing hub and we want to support our customers, some of the biggest tech companies in the world, in their integration of Powerfoyle. Being close to our partners and ODMs will greatly facilitate product development and in turn, accelerate the mass adoption of Powerfoyle to touch the lives of a billion people by 2030.”

“I welcome Oscar to the team and look forward to seeing him play a central role in the integration of Powerfoyle into all coming products,” added Fili. “He will work closely with our partners and ODMs to support and guide in the integration of our ground-breaking technology. Our goal with any consumer product is to achieve a seamless user experience, where the light around you constantly powers your devices. Who will ever want to choose a product you need to charge yourself, when there’s an alternative with Powerfoyle that converts any light into power, ensuring a constant stream of electricity for your devices.”

“I have worked with Exeger for over 3 years integrating Powerfoyle into products at Flexworks and OSM, and have been a firm believer in the technology for a long time,” said Oscar Hemberg, Chief Product Integration Officer. “So, when the opportunity to join Exeger and help develop their ODM strategy and open up Asian operations came, I simply could not resist. Being close to our development and manufacturing partners in the region will be key for mass adaptation and even more important in these challenging times.”

In 2021, Exeger announced its partnership with OSM Group to assist Exegers’ customers with consumer-driven design, product development, scalable production, and supply chain management solutions. OSM Group will continue to support Exeger and its future customers.

about exeger

Exeger is a Swedish company with a unique solar cell technology that converts all forms of light into electrical energy. This material, Powerfoyle, is the world’s only fully customizable solar cell. With its superior design properties, it can be integrated seamlessly into any electronic device.

Powerfoyle enhances every product it is integrated into with extended or even unlimited battery life, putting the power of cutting-edge solar cell technology directly in the hands of people. Exeger is leading the way to energy independence through more sustainable and user-friendly products – with the vision to touch the lives of a billion people by 2030.

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Published February 16, 2022